Hair stylists, barbers, salons, nail bars, spas, tattoo artists, coaches, physios… Cali answers phone, Instagram and WhatsApp — even at 10pm — and books the appointment straight into your calendar.

Hair, spa, nails, tattoo, fitness: Cali speaks the exact jargon of your trade — services, durations, cabins, practitioners, packages and memberships.
Cuts, colours, beards — the chair is never empty
Facials, waxing, multi-therapist cabins
Rituals, duo packages, cabin occupancy
Semi-permanent, lash lift, extensions
Qualify quotes, deposits, paid consultations
Assessments, sessions, memberships & no-shows
Just like Fresha, every service, duration and practitioner is mapped. The AI knows your menu by heart and knows what to upsell.
40% of beauty & wellness bookings are decided in the evening or weekend. Without an instant reply, the client books the competitor next door.
Questions come via Insta, WhatsApp, SMS, Google. Impossible to keep up with between two shampoos, a nail set or a session.
An unfilled cancellation means a chair, cabin or practitioner paid to do nothing. Every gap in the calendar is lost revenue.
The AI answers everywhere with the same brand voice, knows your services, durations and packages, and offers the right practitioner at the right slot.
When faced with a simple request (cut, manicure, 30-min massage), the AI offers the premium experience: colour, semi-permanent set, 60-min ritual.
Monday morning, Tuesday 2pm, rainy days. The AI prioritises empty slots and triggers waitlist SMS on cancellation.
After the appointment, Cali sends a review request via WhatsApp. Happy client → direct link to your Google profile. Unhappy client → immediate redirect to your team to defuse before a 1-star review goes public.
24h after the appointment: personalised message, next-booking reminder (roots, waxing, beard trim, physio session) and follow-up on maintenance slots.
The AI knows the difference between a men's cut, a fade, a colour or a balayage — and books the right duration with the right stylist.
Every DM about a semi-permanent set or a lash lift becomes a confirmed appointment in the calendar, no human intervention.
The AI leads with the sensory experience before quoting a price, suggests the duo package or spa access, and fills afternoon cabins.
Bookings for assessments, 1:1 sessions and group classes. Automatic 24h reminder to kill no-shows.
The AI asks the right questions (size, placement, style, photo reference), qualifies the request and books a paid consultation.
The AI respects the regulatory frame, informs about contraindications, and routes to a practitioner for clinical questions.
See the difference at every step of the journey.
Ask the hardest questions: pricing, access, availability. Listen to how it answers.
Native integration with Doctolib, Treatwell, Planity, Zenoti, Calendly. You change nothing.
End-to-end encrypted data, compliant with the strictest European standards.
Trained on your service menus, your story and your exact brand voice.
Yes. Cali is used by hair salons, barbers, beauty salons, nail bars, spas, waxing studios, tattoo artists, fitness studios, physio practices, tanning centres and personal trainers. Every setup is tailored to your services and booking software.
Yes. Just like Fresha, every service is mapped with its duration, price, eligible practitioner(s) and required cabin or station. The AI never proposes an inconsistent slot.
Yes. Cali plugs into Fresha, Treatwell, Planity, Booksy, Zenoti, Kiute, Simplybook, Calendly and most industry software. You don't change any of your habits.
No. The voice is 100% natural and warm. If a client insists on speaking to a human, the AI instantly transfers to your team or takes a qualified message.
Under 48 hours. We import your service menu, connect your calendar, dial in your brand tone, and the AI is ready to take your calls and DMs.
Your AI receptionist is set up in 2 minutes.